Tesla’s Kids’ Model is a Step-Ahead to the Era of the Autonomous Cars
When Tesla launched this kids model, I thought about the Paypal co-founder Peter Thiel’s book, Zero To One. The Zero to One discussed the “market-creating” is the key to succeed for the startups. Targeting a niche market and expanding from that market is the core. Any startup should target a small, tiny market and start selling is the first step. Back to the Tesla’s kids model, we can predict its early step. When we have the future with the full of the autonomous vehicles, we would not need parents picking up their children. Children would have the personal autonomous vehicles ready to serve the ride. Kids raised and experienced with the Tesla will keep that experience and when they became parents, they will add up the sales of the Tesla for kids.